Description

A TIMES BEST BUSINESS BOOK OF 2022

SHORTLISTED FOR A BUSINESS BOOK AWARD

‘A gripping story about a great British brand’ Jeremy Vine

Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design.

For over forty years, the Brompton’s modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world?

This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

Publisher Review

A gripping story about a great British brand -- Jeremy Vine Since I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become -- David Millar, former professional cyclist and CEO of CHPT3 This is the story of the Brompton bicycle, and the company that made it. The story of the people who built the company and how and why we did what we did. It's a story about brazing, and titanium, and distributor networks and management buyouts and paint inspection. The Brompton isn't the only folding bike in the world and it wasn't the first ... But we have a vision. Quite simply, we want to change people's lives -- From the Introduction